This Housing LIN Viewpoint no 29 challenges the view that social networks are only for younger people. In fact, more older people than ever are using social networks; and not just to keep up with what their friends and family are up to. Social networks are an important communication tool and organisations working with older people find that social media are an effective way of engaging and interacting with their customers. Some organisations say that social media help build trust with customers and engender a sense of belonging, From an older person’s point of view, social media, allow them to have their say, on their own terms.

Publisher: Housing LIN
Published Date: 2012
Author: Steve Ongeri
Length: 8pp

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